Francis Ford Coppola has been making an attempt to get Megalopolis into folks’s eyes for many years. It’s solely not too long ago that destiny’s gone Coppola’s approach with a theatrical US launch in September (and its eventual bodily launch) courtesy of Lionsgate, however should you thought all’s properly that ends properly, you’d be mistaken.
Per the Hollywood Reporter, the deal between Coppola and Lionsgate solely issues the film being put onto 1,500 screens, that means the advertising invoice falls into Coppola’s lap. Earlier than the studio got here into the image, it’s mentioned that attainable advertising was some extent of rivalry for potential distributors after they watched Megalopolis in March and had been pretty baffled by what they noticed. With the advertising invoice projected to be between $15-$20 million, it’s unclear how the advertising will take form. Both approach, that’s a hefty tab for the filmmaker and its reportedly troubled (and controversial) manufacturing up so far.
Coppola poured $120 million of his personal cash into Megalopolis, which is usually anticipated to probably be his remaining movie. Lionsgate’s beforehand dealt with dwelling releases for his earlier films, and can also be aiming to furthr put this film on IMAX screens (which IMAX was already banking on doing, no matter whether or not any studio would distribute the movie). Whereas in theaters, screenings can even characteristic a reporter who asks inquiries to Adam Driver’s onscreen chaacter Cesar halfway by way of the film “when in any respect attainable.”
Provided that and the mixed reactions from those that’ve seen it up to now, Megalopolis goes to be one for the ages relating to theaters on September 27. Whether or not it’s good or unhealthy, it’ll absolutely be some of the talked about movies of 2024.
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